Over a 3-month period, I led several marketing projects in collaboration with the marketing manager and executive team at Coda Music and Arts Trust. This was a crucial time as, in 2023, Coda merged with a local art therapy charity, adopting their innovative services and leading to an expansion of Coda’s service beyond music into arts and crafts. The merger resulted in a significant brand refresh, and I supported the consistency of the new brand identity across physical materials like flyers and posters, ensuring marketing and wayfinding strategies reflected the updated brand values, while also advising on the image library by building a bank of relevant images.

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​​​A comprehensive wayfinding plan was developed for Coda’s existing and new facilities, ensuring clear and accessible navigation throughout both indoor and outdoor spaces. This involved creating maps, signage, and detailed guidelines for installation.

New facilities at Coda included spaces for creative health services, alongside areas for learning, workshops, rehearsals, and exhibitions. New signage for walls and glazed doors was designed, along with acknowledgment signage to recognize support for the new development.

 

Coda aims to make a positive impact in the local community, tackling inequality through universal access to a broad range of artistic and creative services. They are committed to delivering innovative education and health programs to people of all ages and abilities, ensuring that everyone has the opportunity to learn, create, and engage in artistic and musical activities. The goal was to bring the Coda's new branding to life in a way that felt organic and natural, aligning with Coda’s mission and visual identity. The branding direction emphasized clean, simple colors and imagery that reflected Coda’s natural surroundings, as well as the diverse range of artistic and musical activities offered at Coda.